Mission & Values

Our Mission
To empower the African diaspora with equitable financial services that uplift families, strengthen communities, and create generational wealth while preserving our rich culture.
Our Vision
A thriving global African community with strong financial institutions, empowered families, and unlimited opportunities for prosperity.
Our Values
Unity – We rise together.
Integrity – Trust is the foundation of our work.
Empowerment – We build wealth with intention.
Excellence – We serve with distinction.
Heritage – We take pride in our African identity.

What makes the African Diaspora unique? 

African Diaspora is not bordered by any regional and cultural identities. We celebrate and identify with all Africans and people connected to Africa in whatever description, across the world. We are united by one indivisible African cord. We have one identity – Africa! 

The logo of the African Diaspora Federal Credit Union features six intertwined, colorful hands representing the five regions of Africa and the African diaspora. The design emphasizes the organization’s commitment to serving and empowering members of the African diaspora through financial services and community support. 
The visual elements of the logo symbolize collaboration, inclusivity, and strength, aligning with the credit union’s mission to foster economic growth and solidarity among its members.
The logo reflects the organization’s mission by visually emphasizing unity in diversity through the intertwined, differently colored hands, symbolizing collaboration and inclusion within the African diaspora community. The logo highlights our commitment to fostering financial inclusion and empowerment for our members.

Symbolism – What the composition of our logo represents

Six Intertwined Hands: Strength and solidarity of the African diaspora community.

Colors: Diversity, vibrancy, and inclusivity within the community.

Interconnection: Collaboration, community support, and collective empowerment.

Organization Name: Mission to serve and empower members of the African diaspora.

African Diaspora Federal Credit Union logo features six intertwined hands that represent the five regions of Africa plus the African Diaspora, which is recognized as the sixth region by the African Union (AU):

Six Intertwined Hands: Each of the five hands symbolizes one of the five regions of Africa—North Africa, West Africa, Central Africa, East Africa, and Southern Africa—and the sixth hand represents the African Diaspora.

Core Values: Our Core Values are unity in diversity, integrity, collaboration, compliance, community involvement, and legacy. These are the guiding principles that underpin the way we function.

Unity in Diversity: Our unity as one African people is rooted in our togetherness as we celebrate our regional and cultural identities. We focus on what unites us and not what divides us. In recognition of the African heritage, no matter where we are in the world, there is an African cord that unites us together. As long as you are of African descent, you are part of us.

Integrity: We hold ourselves accountable in all our dealings with members and third parties. We embrace ethical practices, honesty, fairness, and transparency. We continue to build member and community trust…

Collaboration: We believe in teamwork to achieve a common goal. We work collaboratively to provide exceptional services to our members. We support each other, share ideas, and implement financial solutions together.

Compliance: We are law-abiding people. We comply with all applicable laws and regulations that our credit union is required to function with. Our internal policies, procedures, and manuals are put together for excellent service delivery, so we adhere strictly to them.

Community Involvement: We are conscious of our community and will continue to participate and engage in activities that benefit it.

Legacy: By “legacy”, we look beyond today. We create financial solutions that do not only benefit the present generation but also provide for future generations.